It’s time to take to the shelves.

Utilise our skilled advisors to help you navigate the challenges that come with growing or scaling your business in the FMCG space. Use our knowledge and skill within the Industry to develop simple actionable plans that deliver results.

 Our Approach

Supplier Collaboration Project

Supporting New Zealand suppliers at all stages of the journey

We empower New Zealand suppliers to thrive in the competitive Fast-Moving Consumer Goods (FMCG) industry. Our mission is to facilitate the entry and expansion of local suppliers, especially small to medium enterprises, in this challenging market sector.
Idea Consultation
Idea Consultation
Get an initial soundboard from an industry expert

Discuss your idea or product concept with us confidentially. Our team offers a thorough, honest, and transparent review, providing guidance and feedback that can result in significant long-term savings.
Transition to Retail Excellence
Transition to Retail Excellence
Understand the hurdles to launching in major retailers

Do you have an established brand currently selling at local markets or online, poised to step into the realm of major retail? Let’s discuss the requirements and what prominent retail banners will be seeking.
Expansion + Support Services
Expansion + Support Services
Expand your availability, scale your brand

If you’re at the stage of expansion and require assistance in growing distribution and ensuring compliance on the ground, your search ends here.

Services

What we do

Our mission is to facilitate the entry and expansion of local suppliers, especially small to medium enterprises, in this challenging market sector. We offer a comprehensive suite of services including consulting, strategic guidance, industry insights, account management, and compliance solutions.
Consulting and Strategy Navigating FMCG Success

Navigate the intricacies of the FMCG industry with confidence. Our expert consultants provide strategic guidance to suppliers, helping establish new brands and elevate existing ones.
Consulting
Industry Insights Staying Ahead in Grocery Dynamics

Stay ahead in the ever-evolving grocery landscape with SCP’s industry insights.
Insights
Account Management Building Lasting Retail Relationships

SCP goes beyond service – we build lasting relationships. Our dedicated account management services ensure strong ties with retailers and distributors.
Account Management
Compliance Services Seamless Market Access Assurance

In the realm of marketing and promotional activation, SCP’s Compliance Service stands as your assurance for seamless market access.
Compliance
Field Sales & Relationship Maintenance Driving Sales Growth, Fostering Relationships

Boost your sales and maintain strong relationships with SCP’s field sales experts.
Field Sales
Merchandising Service Tailored Impact for Maximum Presence

Tailored to meet your specific needs, SCP’s merchandising service is highly customisable.
Merchandising

Coverage

At SCP, we specialise in crafting customised journey plans tailored to meet your unique business needs, encompassing all major retailers nationally. Whether you’re seeking specific ranging outcomes or targeting particular consumer segments, we collaborate with you to comprehensively cover all aspects for your brand and products.

Distribution

Our Unique Approach

Supporting New Zealand suppliers at all stages of the journey

We empower New Zealand suppliers to thrive in the competitive Fast-Moving Consumer Goods (FMCG) industry. Our mission is to facilitate the entry and expansion of local suppliers, especially small to medium enterprises, in this challenging market sector.
Partnership-Centric
Partnership-Centric
Building Success Together

Our business model is founded on fostering strong partnerships, both internally and externally.

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Collaboration
Collaboration
Harnessing Collective Intelligence

Collaboration is at the heart of our approach. We actively seek input from diverse perspectives, leveraging the collective intelligence of our team and stakeholders.

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Full Transparency
Full Transparency
Building Trust, Ensuring Accountability

Transparency is non-negotiable in our business model. We are committed to providing clear and honest communication with our partners, clients, and team members.

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Scale with Confidence
Scale with Confidence
Designed for Strategic Growth

Our business model is designed for scalability. We approach growth with strategic planning and careful consideration of resources.

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Agility to Pivot
Agility to Pivot
Embracing Change for Growth

Agility is ingrained in our DNA. In a rapidly evolving business landscape, we embrace change as an opportunity for growth.

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Hands On
Hands On
Leadership in Action

We believe in being hands-on at every stage of our projects. From conceptualization to execution, our leadership is actively involved, providing guidance and support.

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Collaboration Partners Trusted Partnerships

It doesn’t matter where you are at in your journey, we can use our collaboration partners to help and support you at all stages and save big using our network of fantastic Kiwi companies doing what’s right.
Food Innovation Network

Your catalyst for growth whether you want to scale up, optimise processes, commercialise new products, or export, we’ve the people, knowledge, experience, and manufacturing space to help.

If you are a startup, we can help support you to bring your vision to life.

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Food Innovation Network
Brand Spec

We partner with brands who require a proven track record in marketing supply chain.

Combining services in one relationship simplifies every step, allowing for:

  • Faster execution
  • Lower Budgets
  • Great market impact

We back that up with our sustainable approach to asset re-use and renewal.

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Brand Spec
BlueOcean B2B Agency

We're a team of marketing specialists who help FMCG Businesses achieve the success they strive for.

We deliver:

  • Brand Positioning & Identity
  • Brand Messaging & Story
  • Websites and Digital Marketing
  • Product Packaging Design
  • Brand Campaign Development
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BlueOcean
ACS Consulting

Maximising Growth for FMCG brands.

Flexible Commercial, Sales & Marketing expertise, giving FMCG businesses the skills, knowledge and resources to accelerate growth.

Get in touch for help with your:

  • Growth Strategy
  • Sales Strategy (all channels)
  • Pricing optimization
  • Customer Presentations & Pitches
  • Marketing Strategy
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ACS Consulting
Uplift Consulting

Your people + HR specialists

Good people practices should enhance your business, not obstruct it. We partner with you to understand your individual business and its needs, in order to provide tailored, relevant, and operationally sound HR and people support.

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Uplift Consulting
Tim White Coaching

I use Positive Psychology Coaching to help people like you capitalise on your strengths, build relationship intelligence and give you the edge you're looking for to get things done.

Elevating your experience in business is one of my areas of interest, and I look for ways to provide you a framework to shape what you want your business to be like and how you want your team to experience working with you.

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Tim White Coaching

Jayden is adept at building relationships at customer, supplier, team level negotiating positive outcomes between all. Jayden can think creatively and has shown many times how adaptable, resilient and trustworthy he is. During his time as our key account manager, he became a trusted confidant and advisor.

 Sarah Campbell, Managing Director, The Storehouse Importing Company Limited

Finding the right partnership in the FMCG space was one of our biggest hurdles to date.

From the moment I met Jay, I knew that he had the right experience, skills and connections to help get our brand on, and off the shelves. Jay goes above and beyond for his clients, with a level of detail and care that you don’t get from larger companies.

The biggest element was being able to trust that our business was in the right hands, and it is.

 Nerys Whelan, Managing Director, Modest

It is clear that Jay has an immense passion for FMCG and vast experience in this field. He is an absolute pleasure to deal with and always transparent with clear communications. This is a welcome relief for us in knowing that we have the best support in brand development, whilst enabling us to focus on scaling manufacturing and distribution to supply the growing demand that SCP brings to the table, and the shelves!

 Berrin Moody, Managing Director, Baxter’s Original

FREQUENTLY ASKED QUESTIONS What do you need to know?

We’ll not only help you stock your product throughout New Zealand’s major retailers, we’ll also help you understand this new phase of growth and what to watch out for in the industry landscape. Here are some common questions our customers find helpful.
Supplier Collaboration Project FAQs
What are Ranging Classifications

Ranging classifications are meticulously determined by category managers at a head office level. The process involves intricate considerations, including store clusters and sizes. These classifications are tailored to align with the demographics of each store’s consumers and the overall footprint of the establishment.
Where Does My Product Fit?

Our collaborative approach begins with understanding your product’s unique position in the market. Whether it’s securing a place in head office ranging or optimizing placement at the store level, we analyze your journey. Employing a ‘good, better, and best’ model, we evaluate your competitors’ offerings and category performance to ensure your positioning aligns with current market dynamics.
How Do I Develop My Pricing Model and Structure?

Partnering with you, we assist in constructing a comprehensive bottom-up pricing model. This collaborative effort enables us to strategically position your brand and product within the market.
How Can I Plan Forecasting as a New Market Entrant?

Navigating the challenge of forecasting without sales history can be formidable. Leveraging data trends and the current sales rates of similar products or categories, we employ a scalable model. This model incorporates your growth potential over the initial 3 years, making forecasting more robust as sales history accumulates through marketing and ongoing consumer education.
How Can I Scale and Grow My Business with Limited Funds?

Recognizing the critical role of working capital in scaling, we collaborate with you to provide resources for business projections and growth targets. Our goal is to assist you in navigating the path to scalable success even with limited financial resources.
Where Do I Start?

Initiate your journey by scheduling a free, no-commitment call with us. During this consultation, we’ll delve into your ideas, plans, or product journey. From there, we can collaboratively explore opportunities without stress or strings attached.

Location In the heart of the golden triangle.

Strategically located in the small town of Pukekawa, positioned between Auckland and Hamilton, we efficiently service all major retailers, providing comprehensive coverage nationally across both the North and South Islands of New Zealand.

Physical Address: 85 Hunt Road, Pukekawa 2696

Let’s take it to the shelves

Schedule an appointment to discuss how we can help

Our comprehensive support, steadfast dedication to local brands, and profound industry expertise helps supplier who are aiming to thrive in the dynamic FMCG grocery industry. Schedule an obligation free discovery call with us today.

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